How do creative industries work together?
"Starbucks: It Starts With You" - Starbucks promotional video spot on YouTube https://www.youtube.com/watch?v=u3ybWiEUaUU [Access 7 June 2022] Many creative professionals collaborate in the production of an advertising spot intended for a mass audience. This video advertisement was created for Starbucks, a multinational chain of coffee stores. The process of creating a video advertisement requires many specialised professionals to work together. Video production generally consists of five stages: development, pre-production, production, post-production, and marketing & distribution. A number of individuals holding different roles are involved in the whole process: from the director(s), producers, scriptwriters, casting managers, and storyboard artists, to lighting specialists (who may be referred to as best boys, grips, and gaffers), sound recorders, camera operators, props and costume suppliers, makeup artists, to talent (actors) and editors. This video in particular r
